Chief Strategy Officer
Xintong has been our Chief Strategy Officer in a consulting role since 2025. He brings extensive experience in the retail and supply chain sectors, with a strong focus on business innovation and operational growth. In addition to his role at Maison, he is the founder and CEO of Discount Bull, a fast-growing hard-discount retail chain with over 300 stores across China. Prior to founding Discount Bull, he launched multiple successful ventures, including a community group-buying platform and an e-commerce brand that supported rural development. Xintong was recognized by the Hurun Research Institute as one of China’s “30 Most Promising Entrepreneurs Under 30”.